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Trust The Process

Brand Process

1

Strategy Call 

What happens:

We discuss your business goals, project scope and visual direction, process, timeline & investment.​​

Client action:

Complete enquiry form before the strategy call or meeting.

4

Strategy & Creative Direction 

What happens:

I analyze your brand position, research competitors, and create a Creative Direction Presentation.   ​​

Client action:

Choose your favourite creative direction mood board and provide feedback. 

2

Project Proposal 

What happens:

After the strategy call to understand your goals and challenges, I provide a project proposal.  ​​

Client action:

Decide if the proposal outline is the right fit for your business or project. 

5

Brand Design 

What happens:

Once the creative direction is signed off, I design a full identity suite including assets and mockups to see the brand in action.   ​​

Client action:

You receive a Brand Presentation where every design choice reflects the strategy. 

3

Onboarding 

What happens:

If your happy with the project proposal, I'll set up your client portal to access the project timeline, deliverables, and tasks. ​​

Client action:

Complete contract, invoice, and questionnaire. 

6

Offboarding 

What happens:

Once the project is approved, I provide all brand files and guidelines.    ​​

Client action:

Wrap up call for any questions and final delivery

Project Scope & Timeframes

Package 01: Strategic Strength

Strong emphasis on strategic planning ensuring that the visual identity aligns closely with its overall positioning.

Stage 01: Full Strategy & Moodboards

Stage 02: Brand Design

Stage 03: Presentation & Revisions

Stage 04: Packaging Design

Stage 05: Offboarding

2 Weeks

2 Weeks

1 Week

2 Weeks

1 Week

Total estimated project timeframe:

7-9 Weeks

Deliverables

  • Strategy Call, research & analysis

  • In-depth Strategy Presentation​

  • Visual Identity (Cohesive Logo Suite, Illustrations, Font Pairings & Colour Palette)

  • Brand Design Presentation

  • Packaging Design

  • Packaging Presentation

  • Brand Guidelines & Packaged Files

Design stages will depend on project scoping, prompt client feedback & revision rounds. Delays in communication will extend the final delivery date.

Package 02: Iconic Image

Focusing on visual aspects of the brand, providing essential and thoughtful design elements that turn heads.

Stage 01: Mini Strategy & Moodboards

Stage 02: Brand Design

1 Week

1-2 Weeks

Stage 03: Presentation & Revisions

Stage 04: Offboarding

1 Week

1 Week

Total estimated project timeframe:

4-5 Weeks

Deliverables

  • Mini Strategy Presentation​​

  • Visual Identity (Cohesive Logo Suite,  Illustrations, Font Pairings & Colour Palette)

  • Brand Presentation

  • Brand Guidelines & Packaged Files

Design stages will depend on project scoping, prompt client feedback & revision rounds. Delays in communication will extend the final delivery date.

Illustration Process

1

Manuscript Deep-Dive 

What happens:

I analyse your questionnaire & entire manuscript to ensure consistent character & world-building. ​​

Client action:

Complete questionnaire & provide references.

5

Linework & Colour Scripting 

What happens:

I clean up the lines and apply the basic color palette to lockdown mood and lighting for a seamless visual journey.

Client action:

Final approval on colors before detailing begins.

2

Briefing & Concepts 

What happens:

We discuss your vision (characters, settings, etc.), and I provide 3 loose thumbnail concepts. ​​

Client action:

You pick your favorite direction.

6

Rendering & Polish 

What happens:

I add full shading, lighting, textures, and depth based on our approved colour script.

Client action:

Minor tweaks only. 

3

Layout & Text-Flow Mapping 

What happens:

I map out the page margins, gutters & text placement before drawing.

Client action:

This is your chance for major structural revisions.

7

Print Specs & Offboarding 

What happens:

I format your print-ready files to the exact technical specifications of your printer.

Client action:

Final delivery.

4

Storyboard & Pacing Review 

What happens:

I provide a thumbnail storyboard of the entire book. 

Client action:

Final approval on narrative pacing & camera angles. 

Spot Illustrations

Stage 01: Manuscript Deep-Dive

Stage 02: Briefing & Concepts

Stage 03: Layout & Text-Flow Mapping

Stage 04: Storyboard & Pacing Review

Stage 05: Linework & Colour Scripting

Stage 06: Rendering & Polish

Stage 07: Print Specs & Offboarding

1 Week

1-2 Weeks

1 Week

2 Weeks

2-3 Weeks

1-2 Weeks

1-2 Weeks

Total estimated project timeframe:

9-13 Weeks

Deliverables

  • Strategy Call, research & analysis

  • Thumbnail Concepts Sheet

  • Spread Layout Template

  • Complete Storyboard

  • Refinement Sketches​

  • Colour Scripting

  • Finished Artwork

  • Working & Layout Files

  • Final Print & Review Exports

Design stages will depend on project scoping, prompt client feedback & revision rounds. Delays in communication will extend the final delivery date.

Half-Page Illustrations

Stage 01: Manuscript Deep-Dive

Stage 02: Briefing & Concepts

Stage 03: Layout & Text-Flow Mapping

Stage 04: Storyboard & Pacing Review

Stage 05: Linework & Colour Scripting

Stage 06: Rendering & Polish

Stage 07: Print Specs & Offboarding

1 Week

2-3 Weeks

1-2 Weeks

2-3 Weeks

5-7 Weeks

5-7 Weeks

1-2 Weeks

Total estimated project timeframe:

17-25 Weeks

Deliverables

  • Strategy Call, research & analysis

  • Thumbnail Concepts Sheet

  • Spread Layout Template

  • Complete Storyboard

  • Refinement Sketches​

  • Colour Scripting

  • Finished Artwork

  • Working & Layout Files

  • Final Print & Review Exports

Design stages will depend on project scoping, prompt client feedback & revision rounds. Delays in communication will extend the final delivery date.

Full Page Spreads

Children's Book averages 30 pgs. 

Stage 01: Manuscript Deep-Dive

Stage 02: Briefing & Concepts

Stage 03: Layout & Text-Flow Mapping

Stage 04: Storyboard & Pacing Review

Stage 05: Linework & Colour Scripting

Stage 06: Rendering & Polish

Stage 07: Print Specs & Offboarding

1 Week

2-3 Weeks

2-3 Weeks

2-3 Weeks

5-7 Weeks

5-7 Weeks

1-2 Weeks

Total estimated project timeframe:

18-26 Weeks

Deliverables

  • Strategy Call, research & analysis

  • Thumbnail Concepts Sheet

  • Spread Layout Template

  • Complete Storyboard

  • Refinement Sketches​

  • Colour Scripting

  • Finished Artwork

  • Working & Layout Files

  • Final Print & Review Exports

Design stages will depend on project scoping, prompt client feedback & revision rounds. Delays in communication will extend the final delivery date.

Full Wrap Book Cover Design

Stage 01: Manuscript Overview

1 Week

Stage 02: Briefing & Research

1 Week

Stage 03: Thumbnailing & Concepts

Stage 04: Linework & Colour Scripting

2 Weeks

3-4 Weeks

Stage 05: Rendering & Polish

2 Weeks

Stage 06: Typography & Offboarding

1-2 Weeks

Total estimated project timeframe:

10-12 Weeks

Deliverables

  • Strategy Call, research & analysis

  • Thumbnail Concepts Sheet

  • High Resolution Sketch

  • Colour Variations

  • ​Finished Front Artwork

  • Print-Ready Wrap PDF

  • E-Book Cover File

  • Source File (Optional/Contract Dependent)

  • Bonus Assets (If negotiated)

Design stages will depend on project scoping, prompt client feedback & revision rounds. Delays in communication will extend the final delivery date.

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