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Background
Lizzy's is the local's favourite bakehouse tucked away in the heart of Central Qld. What is lacked in size and fame, they well make up for in quality products, warm service, and plenty of personality. Since Lizzy opened her doors in 2007, both young and old have flocked in for pies, pastries and much more. To assist with promotion, the brief required a complete rebrand including illustrations, brand guidelines, and touchpoints.
Solution
Lizzy's Country Bakehouse is all about real people and genuine connection. Therefore, the hand-drawn logo and illustrations were designed as a playful indication of the brand and community values. Additionally, the colour palette was selected to represent both the sweet and savoury products.
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