The Brief
Alice's Adventures in Wonderland is a mock brochure for the Australian Ballet's performance in 2024. This project is a print-ready, duotone DL roll fold brochure. The text and images were provided assets, and the illustrations were sourced from Adobe stock. The client brief required the use of only two pantone inks to ensure cost-effective printing. It was a challenge selecting two colours that communicate the story in both a fun and dramatic fashion. Various combinations were explored with careful consideration for balancing light and shadow.
Solution
Through research of both the Australian Ballet and Alice in Wonderland, I determined red and black to be the best colour combination. It communicates the dramatic and professional nature of the ballet company, with a fun nod to the Red Queen. Utilizing black for the shadows worked well as the original full colour images have dark backgrounds. The red highlight gave a perfect contrast to stand out. These dark colours allowed white to be used as a third colour because it does not become printed.
